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Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships Michael Brito
Publisher: Que

You must over-communicate everything. Smart marketers give themselves permission to make the story bigger. There are many platforms available such as search engines, mobile and social media, through which small businesses can leverage content marketing. Today, relationships are more often created with information, not with people. Nov 29, 2013 - Market research: This involves researching your company, its competitors, your products, your industry and the online marketing tactics and strategies that are most effective in your space. That is: define yourself, brand yourself on your social sites and then continually engage with tactics like running interactive contests, monitoring all of your social sites and taking real action on customer feedback. Without a clear content marketing strategy, you'll end up producing content for the sake of content and it won't achieve your business goals. Aug 31, 2013 - Today, this notion is more than ever a connected and social one: being useful to the customers of your customers (or should we say audiences?) Second, to give companies a strategic scaffolding for content marketing. This simply means that the more your NAP – mentions of your Business's Name, Address and Phone number, is found on websites related to your niche and location, the higher your local search ranking will be. Titles and meta descriptions, recommending or making updates to content, creating new pages, improving internal linking, fixing duplicate content issues, setting up and configuring your blog, and installing social sharing buttons. Jul 23, 2013 - Penguin 2.0 is a much “deeper” algorithmic update with increased focus on flushin. Oct 8, 2013 - social media reviews Are you looking for a few good books to improve your marketing? It's how you reach your customers these days. May 11, 2014 - Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships.